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We are committed to improving customers’ residential experience via innovative services
Two innovation paths were explored step by step in the continuous innovation iteration
Top-down Innovation Mechanism

(Innovative organization and systematic pattern exploration)

Based on scientific customer insight system, grasping the industry trends and customer demands, exploring innovation opportunities, and expanding to a national scope through piloting and verifying.


In 2022, Country Garden Services adopted top-down innovation mechanism to form characteristic solutions for the most concerned hot topics both in society and the industry:

- ‘Patriotic Country Garden Services’ patriotic property service mode
- ‘Easy Five Star’ property management + community-based elderly care service mode innovation

Bottom-up Innovation Mechanism

(Empowering and motivating primary-level innovation)

Initiated by primary-level staff and derived from the innovation mechanism of customer service practice observation, the company’s innovation methodology empowerment and incentive mechanism is a strong guarantee for bottom-up innovation


- Customer experience innovation festival: Country Garden Services Annual Innovation Ceremony

‘Patriotic Country Garden Services’ patriotic property brand
2022 has witnessed the launch of Country Garden Services ‘Patriotic Country Garden Services’ patriotic property mode which was piloted in Guangdong.
The ‘Patriotic Country Garden Services’ mode was put in place in response to the government’s call for community pluralism and co-governance, and works by connecting neighborhood committees, Party committees, property owners, associations, and volunteers to negotiate community governance issues and together build more harmonious and warmer Country Garden Services communities.
The pilot project has formed a mechanism of weekly regular discussions and a consultation board linked by three parties: neighborhood committees, building directors, and the property management compan
The pilot project has formed a mechanism of weekly regular discussions and a consultation board linked by three parties: neighborhood committees, building directors, and the property management compan
Piloted in Country Garden Haoting, Longjiang, Guangdong, the ‘Patriotic Country Garden Services’ volunteer service vanguard now has 127 members under the guidance of the Party building
Piloted in Country Garden Haoting, Longjiang, Guangdong, the ‘Patriotic Country Garden Services’ volunteer service vanguard now has 127 members under the guidance of the Party building
The vanguard collected residents’ opinions, co-created and negotiated schemes, and reconstructed abandoned pools in the community into activity space for children, improving the community living envir
The vanguard collected residents’ opinions, co-created and negotiated schemes, and reconstructed abandoned pools in the community into activity space for children, improving the community living envir
‘Easy Five Star’ property management + community-based elderly care service mode innovation
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One Team - Elderly Volunteer Service Vanguard
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Community Long-running Public Welfare Activities
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Community Long-running Easy Class Activities
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Community Long-running Easy Class Activities
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Visiting Activities for the Elderly Living Alone
The Second Customer Experience Innovation Festival
The second Customer Experience Innovation Festival was launched in April 2022. Centering on the theme of ‘Lovely Kids, Lovely Pets, and Lovely Space’, the festival explored how to create a parent-child friendly and pet-friendly community.
Active support from the project front-line employees

33 markets/units actively participated in the collection of 174 innovative schemes, and a total of 56 schemes were implemented after preliminary review, covering nearly 500,000 property owners

Enthusiastic participation in co-creation of property owners

Nearly 400,000 property owners participated in the selection of innovative schemes, with more than 1.9 million page views of the review website

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Combined with the internal and external perspectives of ‘Executive Review’ and ‘Public Vote’, the final award results are as follows:
Ranking Market/Unit Award Scheme Name
The First Prize
Jiangzhong/Foshan Markets Lecong Country Garden Clock out Activity for Pet-walking
The Second Prize
Kaiwan Company Nanning Wanddamao Sky Farm - Lovely Space for Kids to Cultivating Plants
Henan & Shaanxi Markets Country Garden Tianqinyuan Recreational Area for Adorable Pets
Eastern Guangdong/Huizhou-Shenzhen Markets Shili Yintan (Zone A) The League of Pet-keepers
The Third Prize
Kaiwan Company Hefei Baohe Wanda ‘Cute Child Cook’ Grow-up Diary Yunnan-Guangxi-Guizhou Markets
Yunnan-Guangxi-Guizhou Markets Yinxiang Huaxi Community Colorful Classes
Zhongliang Everjoy Nanhu Xuefu Stray Cats TNR Re-homing Plan
Hubei Market Yichang Country Garden Children’s Learning Activity Space
Henan & Shaanxi Markets Country Garden Tianyue Friendly Interaction Between Adorable Kids and Cute Pets
Most Discussion Award Most Discussion Award
Guangzhou-Qingyuan/Shaoguan Markets Shaoguan Country Garden (Zone A) Ten Things I Did with My Dad
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  • Elderly-friendly Community
  • Child-friendly Community
  • Female-friendly Community
  • Pet-friendly Community
  • Environment-friendly Community
Country Garden Services Innovative Service Direction
Creating a personalized and differentiated innovative service system.