Xinjiang spans a vast territory, with large spaces between cities and a relatively small overall market size, which presents great challenges to market expansion. Despite facing such a complex market environment, Zhang Xiaofeng, the market expansion director for the northwest market, refused to give up that easily, and instead searched for industry information to study carefully and strove to break through these difficulties.

One of the most considerable challenges to such enterprises lies in the signing of a project, when an industry-leading company has already entered negotiation with the project initiator. After hearing the news that this was the case, Zhang Xiaofeng quickly formulated a preliminary proposal, but the project initiator made it clear that they were more willing to cooperate with the other company. As Xiaofeng says: "Facing a strong opponent, we must approach from multiple angles in order to get an opportunity." He then led the marketing team to quickly go down to the local market, visit the project site, and conduct in-depth communications with the construction party and the supervisor to understand the project's architectural style and design characteristics. After preparing a new proposal, he presented a second-round report to the project initiator.

Through research, we formulated strategies for all potential difficulties, and put forward a series of design suggestions for the Chinese style and model rooms, as well as rational suggestions for monitor layout and public area design. As a result of our accurately grasping the project initiator's positioning of their Chinese style, they were moved by our professionalism and sincerity, and expressed their recognition of the proposal immediately. Eventually, the project was successfully signed. According to Xiaofeng, those who succeed in the end had never given up, and those who give up in such situations would never have succeeded. During market expansion, he would never give up due to subjective judgment or external interference, unless it was explicitly rejected by the other party. From Southern Xinjiang to Northern Xinjiang, Xiaofeng and his team traveled more than 3,000 kilometers. With excellent performance and responsibility, he has put into practice the persistence of pioneers.

It is often heard from Yu Kai that, "A team is a tree, and every team member, who is an indispensable part of this tree growing towards the sun, has his own role and value."

After taking over the work of the Shandong market's Operation and Management Department, Yu Kai first ordered the organizational structure based on the actual status quo and formulated a stereoscopic management model of 'six front departments + three rear departments + one overall coordination department'. The Customer Service, Security, Engineering, Greening, Cleaning, and On-Site departments are at the front; the Branding, Procurement, and Operation and Maintenance departments provide backing support; and the Operation Management Department is in charge of overall coordination and balancing. Thanks to this model, operational benefits are maximized, and a 'trinity' management mechanism that wisely combines the stereoscopic organizational structure, the stereoscopic system construction, and the stereoscopic process control has truly been realized.

Adhering to the concept of professional people doing professional things, Yu Kai has improved personnel construction, post allocation, team stability, and system construction through a stereoscopic organizational system, fully mobilizing the team's subjective initiative, and enhancing the collaboration between multiple lines.

On July 8, 2021, there was a flood and pandemic outbreak in Shangqiu, knocking owners off-balance. In order to dispel owners' concerns, Ye Xuwang started a real-time broadcast in the owners' chat group, visualized his work, called each owner to explain the measures taken, and told them that they could contact him at any time for any difficulties or help. Xuwang braved the heavy rain to inspect whether tasks were being correctly implemented. When a child of an owner needed medicine due to a severe cold, he waded through water nearly a meter high to a nearby pharmacy to buy medicine. He also purchased vegetables, drinking water, and other necessities on owners' behalf to help them as much as he could.

During this period, Xuwang persisted on the scene for three days and two nights without rest, which deeply touched every owner. The owners spontaneously presented condolences, pennants, and letters of commendation to the property team, and praised and promoted them in their WeChat Moments, Douyin, and other social media and newspapers. As long as we empathize with owners, put our sincerity into reliable action, and treat the owners' business as our own, they will definitely be more satisfied and impressed.

"Although there are always problems in a housekeeper's work, I regard them as meaningful and valuable experiences."

One day in April 2021, Chen Guixiang suddenly received a call from an owner, Mr. Huang, who asked anxiously: "My mother is ill and I can't get in contact with my family. Can you do me a favor and look in on her?" After realizing Mr. Huang's concern and the severity of the situation, Guixiang rushed to Mr. Huang's house and found his mother lying on the kitchen floor, paralyzed and unable to move. While soothing the emotions of the elderly lady, "Don't be afraid, it's alright, I'm here", Ms. Chen contacted the emergency service, and while waiting for the ambulance, she kept talking to the doctor who guided her through the proper first aid measures.

Before the families arrived, Guixiang took care of the elderly carefully, even the doctor was surprised when he saw it: "I thought you were her relative!" Afterwards, when Mr. Huang saw Guixiang, his eyes glistened and expressed his gratitude: "Thank you so much! Without you, we might never see my mom anymore." This story has also been reported by 8 media.

With a fist, Guixiang is enthusiastic about offering care for anyone in need, without skills and methods, and has received owners' praise. She told us emotionally: "I am willing to keeping using this loving care to guard everyone."

Zhao Kui joined Country Garden Services as a graduate of the company's Stars Project in 2014 and is currently the deputy general manager of community life services for the Jiangzhong/Foshan markets. With an eye for quickly identifying core difficulties, he discovered that the proportion of resource businesses in the region was extremely high, but the increase of such businesses was limited. Hence, in order to maintain the long-term sustainable development performance, it was essential to break the resource businesses' development barriers and re-adjust the focus of development.

Based on this, Zhao Kui led the team to identify two major development directions: First, for resource businesses, expanding the stock market through home decoration co-branded stores, giving full play to the advantages of properties and merchants in customer expansion, control, and professionalism, thus creating several times the company's revenue; The home decoration co-branded operation was officially launched in the Jiangzhong/Foshan markets in April 2021, becoming the front-runner in setting up co-branded stores. Second, in this market, non-resource businesses should constantly be explored, and water businesses were primarily implemented. Through pre-emptive warehouse layout and sales strategy formulation, water suppliers were reliably stocked.

Since joining the company in 2019, Yan Lai showcased his responsible qualities. Knowing that much more work remained to be done on this position, Yan Lai has stayed grounded, reviewing from learning, developing from practice, and improving from exercise.

In view of the fact that online products cannot fully fit or meet the actual needs in Henan Province, Yan Lai utilized his own resources to visit, inspect, and have negotiation with numerous merchants, analyzed the situation of various projects in Henan, and introduced established local brands to start value-added cooperation with the Henan market of Country Garden Services.

Just like the long-term cooperation strategy established by our company and another company, it not only solves owners' actual needs for medium and high-end drinking water, but also brings new profit boosters to the company's value-added businesses, and also realizes the in-depth development of the terminal layout for partners.

When communicating and cooperating with merchants, Yan Lai takes integrity and win-win cooperation as the starting point, adapts to changes, takes advantage of the situation and analyzes. His realistic and pragmatic attitude not only won him praise from manufacturers and customers multiple times, but also won the company valuable reputation. Over time, there has been a saying among customers: "If you have any trouble, go to Mr. Yan who is absolutely reliable!"

Zhang Rong has been following a high-quality marketing project in Shenzhen since 2018. After the tender document for the project was released, Zhang Rong and her team communicated with the project's property owners' committee at least 10 times. Keeping in mind that we must identify and resolve problems from the owners' perspective, during the on-site inspection, she photographed all the problems on the site, analyzed them one by one, and put forward solutions; which allowed her to receive a policy of advance funding and remuneration from the company. By introducing our work proposal, she proved the company's sincerity to the property owners' committee. Hard work paid off. In October 2021, Zhang Rong and the team finally won the bid for this project. A month later, they won the bid for another RMB 10 million-level stock project, adding two more large projects to the company.

When it comes to the company culture, what Zhang Rong has been most impressed by is the principle of "proving yourself with performance" because it conveys a clear concept to people, helps motivate them, and clarifies a clear direction, which is conducive to concentrating on achieving results. The maxim used during training, "As long as you are willing to work hard, you will become a sales champion" has continually inspired her to move forward bravely. Today, although Zhang Rong is already the deputy general manager of market expansion for this market, she still upholds this pioneering belief and carries on in its spirit on the company stage.